We all work very hard to get customer to our website, we create valuable content, we do all marketing activities to get traffic to our website. But what if customer visited to our website but not converted ?
So, we have to think about this and need to take necessary actions. We can do some implementation for our products and services to reduce this pain of losing visitors.
Here, I will share some points that will push your customer to take final decision and will close deal faster.
First of all let discuss about the urgency, Have you ever notice that why urgency produces more conversion?
To understand this you can visit any ecommerce site and you can see perfect urgency inducing messages.
Let me show you live example of https://www.flipkart.com/
This kind of limited offers caused customer to speed up their decision to buy many times.
There are many other ways to get customers attention and make their decision faster.. Lets check it,
- Limited offers : According to AdRoll, 98% Of people won’t convert on your product or service on first visit. You have to attract them to your website for second visit or more if you want them to convert. You can do this by putting some deadlines in your messages and offers.
I would like to share one more email with you, which I received today. In this mail they have clearly indicated Deadline so you have to take decision before 25 Dec. This way you can make decision making process faster.
2.Email your leads/ Customer with deadline : Email your customer with Now a days it’s very common method of emailing to your prospect. I received this email with Subject line UPTO 50% ON ALL thing Denim. This way you can mail to your leads and chances of getting them converted in leads are higher.
3. Introduce Expiring Deals on landing pages : You can also introduce some expiring deals on your website itself. You can use this tactics on landing page as well as pricing pages. Such as in membership plan or giving some extra services or benefits to them. Amazon prime is the best example for this kind of offers.
4. Upsell products with deadlines : Upselling products means you can resell to your existing customer who had already generate some business with you.
I already mentioned that 98% traffic won’t convert in first website visit. Once they visits your website you will have to keep remindering and introducing you new offers. Because for first time if customer deals with you, you have all related information of the client which will helps you to get more sell from existing customer. It will help you to upsell with limited resources. You no need to take alll efforts which have done for the first time. Its very effective way of converting leads, You can simply send them an email chain with product upsells to drive conversions.
We spend lots of Time, money, and Resources to get traffic on our websites. Once you get those visitors you job is not over. But your real work starts , getting them to convert. So you can implement this simple steps to convert your visitors to leads and get a fruitful result of your efforts which you made.