Basic Things to Understand SEO in 2018

Posted by Kundan Mistry

Before doing SEO to your blog one must know about it, but before that you should know how it works what are the guidelines before posting a single article on the web.

Here are the Basic but Important guidelines to understand the basics of SEO:

Crawling, Indexing and algorithms
  • How Google crawls the web (it works like an antivirus software to scan (crawl) the web) as i have mention about this in my previous article.
  • How Google index the page (does it index in a millisecond, second, minute or hours? Find out why some websites take longer to index)
  • How Rankbrain and Humming Bird algorithms change the way you do On-Page SEO.
Google History
  • Why it took 19 years to make such GOOGLE that you see now having one simple logo and a search box.
  • What was the major thing that Google made a huge success even there were many search engines before Google like  Lycos and Yahoo.
  • What are the 200 factors for ranking a site [Google hasn’t released the factors officially, but Backlinko founder has done a great job for finding. They are not 100% accurate, but will give you much better ideas.
Your Activity In Google Chrome
  • Why a searcher use Google, which websites does he like. Have you ever used Google? Go to myactivity.google.com, click SEARCH, and check how you used Google, and write down why you liked the site on a notebook.
  • Read this officially Google updated guide of SEO https://support.google.com/webmasters/answer/7451184?hl=en
  • Read about all major algorithms of Google. Understand the psychology what was the reason for releasing each update. For example, Panda was released to write for the users, not search engine. Keyword Stuffing was for the search engine to rank higher, but bad for users who read it. ?
Backlinks | Sandbox
  • Understand the backlink strategy which was used in 2000, 2010, and now in 2018.
  • Read about Google Sandbox ( In a simple line if a website is new to the google it has to stay in Google Sandbox for 6 months)
  • Read this guide (every interlink too) in a week or month https://ahrefs.com/blog/learn-seo/
Types Of SEO and Analytics
  • How technical or Black Hat SEO can affect your site’s.
  • Why UX and UI are more important in 2018.
  • Why you need to study about your users’ behaviour via Google Analytics, Google Console and Facebook Pixel Analytics. And how you can use this data to grow your blog.

So this are some basic points you should know before doing SEO to your blog.

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