We had discussed the important of SEO in business in my last blog “What Is Search Engine Optimization And Why Is It Important .“
So now as we have understood the importance of SEO we should know that how we can build our own SEO team with our existing personnel. First, let us discuss the function of an SEO team and skill needed for each part of an optimization process.
1.SEO management: You have to assign one person from your team to manage SEO activities. So that he can develop measurable SEO Goals, delegate the task to other team member and take a necessary follow up that SEO objectives being archived or not.
2. Data Analysis and other Technical aspects: Every SEO team needs Data analysis in form of keyword research, Google analytics, and Traffic measurement. Data analysis should monitor the data and able to give a proper direction for the SEO efforts you make.
3. Content Creation: Content creation for your website is very important for SEO. You should have a creative- person in your team so that he can able to update the content of your website, optimize the images and infographics of a website. You have to update your website content on regular basis to get a good number of visitors.
4.Content Creation: Content creation for your website is very important for SEO. You should have a creative person in your team so that he can able to update the content of your website, optimize the images and infographics of the website. You have to update your website content on regular basis to get a good number of visitors.
5.Web Developer: Apart from this you need a help from one website developer who can do variable changes in your website including website speed, navigations, content indexing and many more things for which you will need a help of Web developer.
Now let me tell you how you can train your existing team for SEO, which person should perform which activity.
- Your existing marketing and Advertising personnel: They must be aware of the basic of SEO principles and this can be more easy for them to use SEO tricks for your company. As they are already doing it but they have to do their activity from SEO perspective.
- IT Team: Your IT team can very well handle the job of a web developer, as they can make the changes as per the SEO team’s suggestions and guidance.
- Content creation: Your HR person can do this job very professionally like updating new content on the website, they can share a good post to the website and if needed they can also write some good article for you.
- Data analysis: Your Account team must be doing this job very well. You can put all your SEO related data’s and discuss with them. They can easily analyze it and can give you a direction.
This way you can give all SEO related activities to your existing staff, and can build your own team.
Now you must be having a question that what if I may not have this team as well. You may have a proprietary firm or Joint Venture with your partner with a small staff. So, in that case, you can hire an SEO consultant who will do all your activities and will give you a higher website Ranking. SEO consultant is much cheaper than hiring all SEO team together.
Hope this article will help you in identifying your needs.
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