What is On-Page SEO?
Optimize Title and Descriptions: Make sure that your page title is optimized. Most of the business owners have their page title same as their business names. You can optimize your page by putting best search names follow city or Service format. Try changing your page title by including your no.1 keyword like your Business name + Top keywords or you can also try in-cooperate some slogan along with your company name.
User-friendly Navigation: Make sure that your website menu, footer bar, and other options are navigable. It has to be responsive, you can take a help of your developer for this point. After implementing this user’s mobile will display all menus perfectly on his device.
Text Formatting: Font selection is one of the most important factors. You should think from your user’s or from customer’s point of view and then decide your font. Use the simple and clearly visible font, avoid using too many different fonts. Your website font can actually have a psychological effect on visitors and greatly influence how they think about your brand. So understand the sensitivity of font and make the best use of it.
Mobile Friendly pages: Keep your site mobile friendly, it will help you in the mobile marketing campaign. You need to make sure that your website menus, contents are displayed well for users and that is possible with Mobile friendly theme. You can take a help of your website developer for this.
Create a Great Content: For On page SEO you need to create a great content including your keywords, for the same you can take do some research on your keyword as well as you can take a help of buzzsumo.com to find out which content is performing better. Accordingly, you can work on your content.
What is OffPage SEO?
OffPage SEO is opposite of OnPage SEO, activities which you can perform outside your website to get higher Ranking Like,
Link Building: Link Building is most popular and powerful SEO Method of OffPage SEO. Link building involves building an External link for your website and gather as many Votes as you can. Link Building also includes Blog Directories, Forum Signature, Comment Link etc.
Social Media: Social Media is also a Part of OffPage SEO, but almost all of the Links you get from Social Media Sites are NO Follow links. Social media profiles can also boost your SEO Like,
Facebook Profile page: You can create your company profile page with” title and description.” And by creating your business page you can get more followers on Facebook also. I can show you our business profile page for sample https://www.facebook.com/saturncube.technologies/
Twitter Profile Page: Twitter is the great place to find targeted followers as per your niche. People follows you because they are interested in your Niche. So, To get followers try to establish trust with your follower by showing your true identity and by sharing interesting and valuable information. The Same way we have Pinterest, Google+ where you will get a good number of audience and followers.
Social Bookmarking: Social Bookmarking is nowadays not so popular in SEO but it is still a good way to get traffic to your website. There are many social bookmarking site where you can create your account and share your company’s content like reddit.com, stumbleupon.com, scoop.it is very famous in Social bookmarking and you can get good traffic from these sites
All these activities which you do to reach maximum number audience is known as OffPage SEO.
Hope this article will help you to understand both OnPage and OffPage SEO. Thanks for your time and Don’t forget to share. J Also Share your views regarding article and update in the comment box. I would love to hear your suggestions and feedback.