Web Performance Optimization | Saturncube Technologies

Web Performance Optimization

Web performance or website optimization simply means the optimizing the speed of web elements (pages, images, other file formats etc.) which are downloaded or displayed on the user’s web browser.

Why website performance matters?

  • Cost-effectiveness : Hosting providers charge based on bandwidth and storage usage and if the website performance optimization is done then it would decrease the server memory usage.


  • Revenue generation: More users that don’t abandon sessions on your site, the higher your conversion rates will be, and the higher your revenue will be. This factor is very important especially for eCommerce websites for whom user visits are very valuable.


  • SEO : Since April 2010, Google started to take load time into account when ranking sites. Improving your page load time is an effective way to help visitors get where they are going faster.


  • Mobile friendliness: Website owners should take into account this factor while creating tools that manage mobile versions of web pages. Every day more and more users are accessing websites with mobile phones and tablets, and mobile devices will soon account for the majority of all web traffic. Mobile users are even more sensitive to poor page loading and will abandon the site much quicker than a desktop user.


  • Better user experience: It is known that user just moves on to some other site if a website makes a user wait for a long time (that is your bouncing rate). If the user has a poor experience they will abandon the session, and repetitive poor experiences could lose you a customer/client for life. In the previous years, it was considered 10 seconds maximum by some authorities while some argued that maximum waiting time should not exceed 7 seconds. Considering the improved technology of today, a website with simple content should completely load within 2 seconds.

Website performance is important and cannot be ignored. We follow best practices to improve website page load time and helped number of business owners to keep visitors on their website.

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Cameron Shaw
Cameron Shaw
Vice President of Sales, Natural Source Group
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